The Vokèra Trade Vehicle (VTV) is back on the road and touring the length and breadth of Great Britain following an extensive refit. The vehicle, which has been with the company since 2011, has visited a vast number of events over the years and was in need of a facelift. The new design fits with updated branding and provides more space to display products, including an operational version of the Unica i combi.
In order to showcase company products in the best way, the vehicle has been given a complete overhaul. Vokèra wanted to create a more trade focused appearance for the vehicle and now features a selection of domestic, commercial and renewable products with cut-outs to show the inner workings of the boilers. With new explanatory icons, promotional vinyl banners and product literature, the vehicle has everything installers need to learn about the Vokèra product portfolio. Also, by losing the canopy and reducing its footprint by 50%, the firm has increased the vehicle’s flexibility, meaning it can visit even more sites.
Neil Mattock, Marketing Director at Vokèra, is thrilled with the VTV’s new image, commenting: “The Vokèra Trade Vehicle is a great way to engage with contractors, installers and merchants, as we can come to them and they can interact with our products. We wanted to give installers the best experience when viewing our products, which is why we have given the VTV a complete makeover. We will continue to update it with our newest products, just like the BeSMART connected thermostat, so that installers can really get hands on with our range and understand how they can work for them.”
The focus for the revamp is on ease of use and on board the vehicle, installers can get to grips with a number of boilers from the range. Visitors can currently view the Unica i, Compact A, Vision C, Mynute i and Mynute VHE boilers, CondexaPRO commercial boiler, AquaNova water heater, Fuelsaver and the new BeSMART Wi-Fi enabled connected thermostat.
For more information on upcoming dates at which you can visit the Vokèra Trade Vehicle, visit, www.vokera.co.uk/vokera-trade-vehicle/
