A poll of 2,000 homeowners found that, despite concerns around the economy, average spending has increased to £3,140 per year on home improvements – up from £2,870 in 2024.
The poll, commissioned by heat pump manufacturer Daikin, found 63 per cent consider investing in energy efficiency to be very important to them, to ‘futureproof’ their home against price volatility.
Nearly a third (30%) plan to spend more again on home improvements in 2026 than they did last year, with homeowners sacrificing holiday plans (24%) and buying a new car (14%) in favour of renovations.
Two thirds (67%) are shifting focus – and their finances – to home improvement to prioritise comfort, while 32% want more control over their energy bills.
Lucy Gaby, Residential Marketing Manager from Daikin, said: “Most people spend the majority of their time at home, so it is imperative to make it a comfortable and relaxing space throughout the seasons, to cope with all conditions – from heatwaves to cold snaps.
“We’re seeing a clear shift in priorities, with homeowners increasingly willing to invest in their living environment rather than more traditional luxuries. This trend towards prioritising home improvements reflects a desire for security, wellbeing and long-term value.”
The research, carried out via OnePoll, found that when buying in the future, 46 per cent would opt for an energy efficient home over just seven per cent who would choose a property in need of these updates.
Almost half (44%) even went as far as to say they would pay more for a low-energy consumption home.
Image: Daikin
