Alpha has launched its winter incentive programme, designed to reward those installers who switch to Alpha heating systems. The scheme is valid from now until the end of the year; all installers need to do is buy and install Alpha heating systems to be rewarded with a cashback bonus.
Installers who install and register six qualifying Alpha boilers between 1st October and 31st December will earn £300 cashback. Installers can register their installations via the Alpha website or installer App; however, this must all be done (installed and registered) within the promotional period.
This incentive builds upon Alpha’s current AlphaOne loyalty platform, which rewards installers for registering installations and provides access to business benefits.
“This winter, we want to reward those installers who are bold, who make the switch, and install Alpha heating systems,” said Andrea Carmeli, Managing Director of Alpha Heating Innovation. “This incentive scheme is about recognising those installers and giving them even more reason to choose Alpha when installing heating systems this winter.”
The scheme is subject to conditions including valid registration, compliance with warranty rules, and submission of installations via Alpha’s installer portal within the incentive period.
