Geocel has consolidated its sealant, adhesive and filler products and re-launched the range with new packaging designed to make choosing the right product easier for installers. A new ‘Powered by Dow’ mark will also highlight products that benefit from ‘Dow silicone inside’ – which the company says is largely recognised as a world leading silicone technology.
Contractor and Trade Mate products are now available under one distinct Geocel brand, with a new naming convention: with products including Sanitary Silicone, Frame Silicone and Multi-purpose Silicone.
Product Manager, Andrew Cummins said: “We’re excited to bring to market an invigorated range of products that cover a wide range of everyday applications for builders, plumbers, decorators, roofers and joiners.
“Whilst Geocel’s silicone products have always benefited from the superior UV stability, temperature and weather resistance of DOW technology, this hasn’t been obvious before. As choosing a high-quality silicone is crucial to achieving a long-lasting finish, we’ve therefore also made it clearer to installers that Geocel offers the very best, with a Powered by Dow mark.”
A fast-curing sealant, Geocel’s Sanitary Silicone is suitable for jobs that require sealing around sanitary units and non-porous surfaces. The company says it provides excellent unprimed adhesion, prevention against cracking, shrinking or discolouring, and remaining permanently flexible with a high movement capability.
Image: Geocel
