Werner is once again the proud sponsor of Phil ‘The Power’ Taylor, following a successful partnership in 2015 with the darts legend and 16 times World Champion.
The renewed sponsorship deal is the third year for the successful partnership designed to promote the Werner brand to professional installers, trade audiences and end consumers.
Also as part of the deal, Phil will become a brand ambassador for Werner, making special guest appearances at trade shows throughout the year and challenging visitors to the stand to a game of Werner’s famous gravity darts, where players aim a dart at a board on the floor whilst standing on a Werner Podium Ladder.
“We are delighted to renew our sponsorship with Phil,” commented Joanne Mitchell, Marketing Manager, Werner. “Phil is a real favourite with darts fans around the world, so it is great for the Werner brand to be aligned with such a popular and hugely successful sports personality.”
“I have had a great time working with Werner over the last couple of years and it’s great to be continuing the partnership this year,” commented Phil Taylor. “The company’s ladders are fantastic and I really appreciate all the support I have had from the Werner team.”
The sponsorship deal follows the news that Werner has invested more than $1.8m at its Maldon facility.