WD-40 Company has announced the launch of its first water-based formula.
WD-40 Specialist® Professional Degreaser (Water-Based) is a ready-to-use cleaner that can also be diluted to suit a wide range of cleaning jobs.
From stripping thick, stubborn grease off engines and lawnmowers, to light everyday cleaning of windows and bodywork, the company says “its biodegradable formula cuts through dirt and grime quickly, even at low concentrations, while remaining non-abrasive and non-flammable, making it safe to use on paintwork, steel, aluminium, plastic and rubber.”
The product is available in two formats: a 1-litre ready-to-use trigger spray bottle and a 5-litre refill container, and is NSF A8 registered.
As part of its development the company conducted market research of 150 tradespeople and 200 DIYers, which found that safety, ease of use and speed of action are the top purchase drivers for both groups when choosing a cleaner or degreaser.
The company says early product testing indicated 96% of tradespeople and 97% of DIYers agreed the product is of high quality, while 98% of tradespeople and 99% of DIYers said it meets their needs.
James Jermyn, Trade Marketing Manager for WD-40 Company, commented: “The launch of WD-40 Specialist Water-Based Degreaser marks a significant expansion into a new category of maintenance solutions for WD-40 Company, combining outstanding cleaning performance with enhanced efficiency and sustainability.”
WD-40 Specialist Water Based Degreaser joins the existing solvent-based WD-40 Specialist Degreaser as part of a broader range that includes Penetrant, Silicone, White Lithium Grease, Dry Lubricant, Cutting Oil, Spray Grease and Contact Cleaner.
Image: WD-40 Company
