Saniflo UK has announced it will be embarking upon a consumer campaign with the aim of creating a strong pull for its trade customers.
Selected and qualified audiences will be targeted via print and digital campaigns from June through to November.
This year Saniflo will promote a broader collection of products featuring its Domestic Up range. Products to be featured include Sanipro Up, Sanipack Pro, Sanislim, Sanishower Flat, Sanishower Floor, Sanitop and Sanivite. The hope is to highlight to homeowners how simple and convenient it can be to create additional bathroom or kitchen facilities with its product offering.
Saniflo UK Head of Marketing and Product Development, Ann Boardman, commented: “Saniflo traditionally embarks upon a strong consumer campaign every year. This time we’re switching focus from Kinedo Kinemagic to the Sanifo Domestic Up range. Last year was our biggest product launch to date, and to support our trade customers we want to educate homeowners in the versatility of our new range, highlighting the fact that it can be convenient and affordable to create additional bathroom and kitchen facilities in ways and places they never thought possible.”
To view the campaign, visit www.discover-saniflo.co.uk.