Vitra chosen for new bathrooms in luxury hotel

Vitra chosen for new bathrooms in luxury hotel

Vitra bathroom products have been chosen for the exciting new luxury hotel M by Montcalm Shoreditch.

It is the fifth hotel in the group’s prestigious portfolio and has recently opened. Located near the ‘Silicon Roundabout’ and trendy Hoxton in London, the impressive 23-storey contemporary tower has been designed by 5plus Architects and built by SGP Contracts.

Vitra products have been chosen for all of the new 269 bathrooms and washrooms. The bathrooms have been fitted with Vitra’s high-end M-Line basins and WCs designed by NOA, the German design studio.  This award-winning range is sleek and understated and includes many practical benefits. For example, based on research by NOA, the design of the bowl has a very specific depth that minimises the build-up of soap and water residue on the basin’s surface – an ideal choice for hotel spaces. The M-Line RIM-EXTM WC was also chosen for this project, as its rimless design is 95% more hygienic than standard WCs.

SGP Contracts comments, “Our clients have to make sure that they satisfy their customer’s high expectations for beautiful and stylish spaces, yet hotel rooms also have to be practical and long-lasting.  VitrA’s products have a great aesthetic, but importantly they’ll also stand the test of time thanks to their durability and quality, so they were ideal for this project. Its products are also simple to fit so we knew that the installation process would be fuss free”.

For further information about Vitra, please visit

Related posts