Checkatrade has announced a new membership structure that allows new and existing members to pay monthly instalments for the first time.
Previously, trade membership was only available as a one-off fee or secured via an upfront deposit but from March, new members will be able to split their membership over 12 equal payments from just £69.99 a month and existing members will be offered the monthly payment option upon renewal.
Checkatrade was acquired by HomeServe PLC in December last year which has enabled the business to deliver more options for members, such as the new monthly payment offering.
In 2018, the brand will be more than doubling its marketing budget from the previous year to £15million, so consumers will see Checkatrade in more places than ever before, providing increased awareness for the website and, ultimately, the members. In addition, all profit in 2018 will be invested straight back into the business to continue to grow and provide the best experience for its members.
Gavin Dutton, Managing Director of Checkatrade, added: “Providing options and flexibility for our members has always been a priority for the business. Joining the HomeServe family has provided the financial backing to make monthly payments a possibility and helped us grow to an average of 1,200 new trade members per month.
“In the 20 years Checkatrade has been in business, we have continuously looked at ways to adapt and ensure our business model moves with the times. We know cashflow is vital for any business and hopefully we can help by giving this flexibility to both new and existing members.”
For more information, visit: www.checkatrade.com
