Certsure has announced the retirement of the ELECSA brand. The step, which will see ELECSA customers transferring to the NICEIC brand over a period of 18 months, is a pivotal move for the organisation as it seeks to strengthen its position as the leading certification body for the building services industry.
Kevan Parker, Managing Director of Certsure said: “Today is the start of a process of working with our ELECSA customers to move them seamlessly to the NICEIC brand.
“Historically we have operated the two brands both wedded to our core values of delivering technical excellence and raising standards. However, our assessment processes and the assessors who deliver them are the same. So too is the customer service and technical helpline teams that work behind the scenes.
“In addition, we know that verifiers and consumers have 13 times greater awareness of the NICEIC brand compared to all other electrical certification bodies and thus we want to focus our resources and attention on just one brand.
“Customers who are registered with ELECSA will be contacted six weeks prior to their renewal date. In this discussion they will be invited to transfer and will be walked through the support available. We will work with our customers to understand how it will affect them. Our aim is to make the transfer as seamless as possible. If ELECSA customers want to move across sooner, we will help with that process.
“We know that customers from both ELECSA and NICEIC may have queries about today’s announcement, so we have set up a frequently asked questions page on our website to support them. Our team are also on hand to answer queries directly.
“As we begin this process, we look forward to continuing to work together with customers – and continuing to ensure the technical integrity of the profession.”
