Narrated by Phil Spencer and featuring real customers and tradespeople, Rated People’s new TV campaign (which rolled out nationally from September 4th across TV and digital channels including all Sky channels, More4, Really and Home) demonstrates how Rated People connects homeowners with tradespeople anywhere in the UK.
Referring to the TV ad’s creative direction, Rated People CMO Nihal Pekbeken said: “It’s been a while since our last TV commercial so we wanted to reinforce the simplicity of our service and how we’re able to connect homeowners with tradespeople. It doesn’t matter how big or small a job they need help with, our focus is on helping homeowners find the right person for the job. it was only right to use real tradespeople as well as homeowners who use our service – like Hannah Jackson, who plays the mother in our electrician scenario.”
Hannah explains why she wanted to appear in the advert: “I’m a regular user of Rated People’s site, especially when I need to manage or maintain my home. So I was really excited when they chose me for a part in the TV ad.”
Brand ambassador and property expert Phil Spencer lent his voice to the commercial: “I’m delighted to continue working with Rated People and honoured to be the voice of the new TV commercial. It’s great to be part of a company that is going from strength to strength.”
The TV campaign was a collaborative effort with Cardiff-based production company Wordley, media planning agency MNC, and the Rated People marketing team, headed up by CMO Nihal Pekbeken, who lead the creative rebrand and launch in June this year. The TV ad is supported by adverts in print and digital across Rated People’s website and its strong affiliate partnership base, all of which feature stills from the shoot.
Watch the ad below:
