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How do new customers find you?

How do new customers find you?

Brits are shunning trusted and approved sources when searching for a plumber, according to new research.

6.8% have admitted they would ask strangers on Facebook. And while more than half (53.7%) would ask friends and family for a recommendation, nearly a fifth (17.5%) admit to blindly searching online.

The study, by the Water Regulations Advisory Scheme (WRAS), asked homeowners about the process they go through when seeking out a new plumber. The findings show that consumers could be failing to do thorough research before commissioning plumbing work in their home.

When it comes to making a final selection for a job, personal recommendations still dominate (71%), while 55% rely on price to decide.

Only a third (32%) would choose a plumber because they have approved status.

WRAS is urging consumers to take extra care when selecting a plumber. Julie Spinks, Managing Director of WRAS, said: “Friends, family and the internet can be a great source of helpful information in the first stages of finding a tradesperson. But when it comes to making a decision, it’s always best to check if your preferred supplier has been approved – water companies have helpful lists.

“We’d always recommend checking plumbers are members of an Approved Scheme like WaterSafe, which vets them to check they are suitably trained, insured and understand the relevant regulations to keep your water safe.”

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