Checkatrade, the UK’s leading trade directory, has announced it has become an official partner of the RFL’s flagship competition, the Coral Challenge Cup.
The partnership will see the brand present at the upcoming triple header, where the Coral Challenge Cup men’s semi-finals and women’s final will be played at the University of Bolton Stadium on July 27, as well as at the competition’s showpiece Wembley final on August 24.
In addition, Checkatrade will become the title partner of ‘Try of the Week’ – the weekly competition on the RFL’s ‘Our League’ app. The feature will become known as the Checkatrade Try of the Week.
The new sponsorship deal follows a three-year title-sponsorship of the EFL Trophy, as well as a successful sponsorship of the PDC darts last year
Mike Fairman, Checkatrade CEO, confirmed: “We’re thrilled to partner with one of sport’s most famous competitions. The Coral Challenge Cup offers a national platform to support our ambitious growth plans and we look forward to bringing the historic excitement of the Challenge Cup and the Women’s Challenge Cup to our customers and tradespeople, particularly in the North.”
RFL Chief Commercial Officer, Mark Foster, says: “We are delighted to enter into partnership with such a popular and ambitious brand as Checkatrade.
“There is a strong synergy between the members and consumers of Checkatrade and Rugby League supporters, and we look forward to a mutually beneficial relationship.”
Checkatrade’s sports sponsorship programme works alongside its TV and radio campaigns to maintain the brand as the go-to trade directory for consumers to find trusted, vetted and reliable tradespeople up and down the country.
Checkatrade connects consumers with a range of tradespeople via an interactive, online database containing the contact details of more than 34,000 businesses. Consumers can search free for tradespeople in their own locality, while trades undergo a vetting process before they can join and be promoted via the platform.