Baxi has won an award for digital marketing at the prestigious UK Business Awards 2016. The company was recognised for its innovative approach to its popular Baxi Works loyalty scheme.
The UK Business Awards is one of the most important dates in the calendar for business professionals, and culminated in a gala lunch and ceremony at the Park Plaza Riverbank in London.
Baxi was commended for its innovative online loyalty scheme for heating engineers, which was completely redeveloped and relaunched earlier this year. The judges were impressed with the quantity and quality of customer insight carried out to ensure the new scheme met and exceeded the needs of its customers, and then how the platform was built enabling the company to prioritise, support and reward installers.
Following a live presentation to judges, the firm saw off stiff competition from mobile marketing specialist Redbox Mobile to claim the digital marketing prize.
It’s the latest in a string of awards, after Baxi Genuine Parts won two categories and was fifth overall in the Top 50 Companies for Customer Service Awards and its customer support came first in the small contact centre category at the UK Customer Experience Awards.
David Cook, Sales Director, said: “For busy heating engineers, the digital space is now more important than ever – Baxi offers an outstanding interactive experience for loyal installers through our easy-to-use and information-rich website and mobile app.
“Rest assured we will keep on innovating to make installers’ jobs as easy as possible.”
Redesigned and relaunched in March 2016, the scheme offers a wide range of benefits, including an exclusive website-based error code fix feature, prioritised technical help and personalised annual boiler service reminders. The website also makes it easy for installers to complete Gas Safe notifications free of charge, register warranties and claim loyalty points whether using a smartphone, tablet or PC.
Baxi Works can also be accesses through the Toolbelt app, which includes a handy scanner so that boilers can be registered for Warranty and Gas Safe while the installer is still on site. For more information, visit: baxi.co.uk/trade-resources/baxi-toolbelt-app.htm
For more information on Baxi Works, visit: www.baxiworks.co.uk/
