Vaillant has launched a campaign to mark the beginning of its investment into the renewable energy sector.
The campaign will feature brand ambassador Ake, a Swedish man who lives in Naimakka, located 235km north of the Arctic Circle, making it officially the coldest part of Sweden.
Ake has lived alone in Naimakka since 1981, when he took over the running of the local weather station from his parents. Ake’s nearest neighbour lives 3km away and, until recently, Ake used to struggle with frozen pipes affecting his heating in an area where outside temperatures can drop to – 40C.
Vaillant decided to fit a flexoTHERM heat pump for Ake, the renewable heating solution designed for environments where gas boilers are not a realistic option.
The video will demonstrate the performance of Vaillant’s renewables products such as the business’ heat pump technology, as well as the benefits it has provided to Ake.
The campaign aims to help installers grow their businesses through renewable heating and hot water technologies and how the energy efficiency of such products can be best communicated to customers.
Klause Jesse, UK Managing Director at Vaillant UK, commented: “We are really excited to launch the Ake campaign, which marks our renewed commitment to the renewable heating sector.
“Renewables have long been a major focus of our business and today’s announcement highlights how we only expect this to increase in the future. Our ambition is to become known as the global leader in the supply of sustainable heating solutions and the Ake campaign is a key asset in demonstrating the performance of our products.”