Sika Everbuild is teaming up with former World’s Strongest Man, Eddie Hall, to promote its super strong EB25 ultimate sealant and adhesive as part of its new ‘EB25 Beast Lift’ challenge campaign.
The campaign will run online through to the end of 2022, and will see Sika Everbuild promote the super strength and versatility of its EB25 sealant and adhesive.
EB25 The Ultimate Sealant & Adhesive was first launched to market nearly three years ago but is still holding strong as one of Everbuild’s best-sellers thanks to its flexibility and strength. It will bond and seal virtually any material to almost any surface, can be used indoors, outdoors and can even be applied in most weather conditions as well as underwater. That’s not all as it is also suitable for use in sanitary and food preparation areas thanks to its resistance to mould, chemicals and temperature extremes.
Talking about the new campaign, Business Unit Manager for Everbuild, Darren Bunting, said: “We’re delighted that Eddie Hall – the former world’s strongest man – is lending his support to our super strong EB25 sealant and adhesive. We don’t think there’s much stronger than EB25, but Eddie Hall might just come close! Be sure to keep your eyes peeled on our social channels for all of our updates on this fantastic campaign”
Eddie Hall said: “When Everbuild got in touch to ask me to front their new EB25 sealant and adhesive campaign, it was a no brainer. I’ve seen for myself just how strong EB25 is – I think it’s stronger than me and that’s saying something!”
The campaign will travel up and down the country, visiting 43 different merchant branches and giving customers the chance to test EB25’s strength as well as their own muscle power, with a chance to win an exclusive prize whilst also being able to take advantage of the special on-the-day offers on EB25.