PHPI catches up with Stelrad to find out how the company is supporting its installer base.
Time to train
Everyone has to think carefully about how they use their time, and installers are no exception when it comes to training. A day in a training course is a day they’re not earning money and at Stelrad, there’s an understanding of this that has seen the company introduce a different way of providing training – by simply taking the training to the installer.
The Stelrad Academy has undertaken more than 200 training visits around the UK so far this year and is coming to a merchant near you soon, assures the company. The courses on offer help to inform and educate participants in relation to what to look for from their radiator selection and to support in any queries of when they are installing units. Attendees will also receive a certificate to demonstrate their further commitment.
Calculations made easy
In particular, installers are steered towards the easy to use free heat loss calculator and radiator sizing software programmes available via the Stelrad website. Simply open the system on the website and work your way through it:
1 Insert the relevant information needed – i.e. room dimensions, exterior walls, glazing, what is above and below the room
2 Choose from your preferred radiator range – you can choose from standard panel models, such as Stelrad’s Compact range, or any from the decorative/designer ranges, if preferred
3 The system will then offer you a selection that is designed to meet your needs
4 If there are any additional complexities to the property, a more advanced version of the system is available at www.starsapp.co.uk
All calculations in the system are based on Delta-T50° in accordance with BS EN442.
All about Vita
There is also a fully kitted out training van travelling around the country giving installers the opportunity to learn more about the Stelrad Vita Series. The company believes the range has transformed radiator buying in the UK, and brand specialists are on hand for installers to ask questions about every aspect of selecting, sizing and fitting these popular radiators.
The Vita Series featured in the training van comprises a wide range of options with bespoke colour finishes available. The Vita Compact Vertical, Vita Column Vertical, Vita Deco Vertical and Vita Plan Vertical are also available to view, for those looking for a stylish choice in a smaller space.
Loyalty pays
Training is just one benefit Stelrad offers its installer customers, having also recently launched its Installer Loyalty Club.
“We’ve been contemplating what else we might be able to do to show our gratitude to installers and the result is the new Stelrad Loyalty Club,” says Stelrad’s Chris Harvey. “It’s a simple concept – installers buy our products, they register as members of the Stelrad Loyalty Club, they upload their invoices for the products they have bought and in return receive 10 points for every £100 they spend. They can redeem their points for rewards in the rewards catalogue, choosing from branded clothing and similar items, or they can save the points and exchange them for product if they prefer.
“We really hope installers will welcome this attempt to give something back to them. The rewards include options like fleece jackets, T-shirts and trousers, and even hand towels to take on jobs with you – all things that will be helpful day-to-day. Take a closer look at the website and see for yourself – don’t forget to sign up whilst you’re there!”
