Checkatrade has launched a campaign which asks the nation to readdress their negative stereotypes, and reappraise the contribution of tradespeople in our communities. Entitled #RespectYourTrades, the campaign video shares the honest reactions of its vetted and recommended members to the research findings as well as common ‘mean tweets’ about tradespeople. It’s clear from their responses that prejudice is rife and having an unfair and damaging effect on the industry.
Mike Fairman, CEO of Checkatrade, commented: “Our members’ livelihoods depend on their great reputations. Over the last few months, they’ve been building new hospitals, keeping communities connected, offering key worker discounts and are now helping people up and down the country with their home improvements and repairs, so it’s sad to hear so many are still struggling to shake off stereotypes.
“Each and every one of our members has been through 12 background checks and has proudly signed up to uphold our standards of honesty, transparency and professionalism. We hope that our campaign prompts people to have confidence in the expertise good tradespeople offer, to better understand the variable nature of their work, to recognise the pride our members take in making spaces safe, secure and smile-inducing and to give them the respect that they deserve.”
Watch the video below…