Stelrad Radiators has launched a new promotion through its installer Loyalty Club offering installers supermarket vouchers as another reward option in return for the points they earn from buying Stelrad products.
Stelrad’s Marketing Communications Manager Sarah Baker says: “With the cost of living rising by the week and products on the shelves getting more expensive, the supermarket voucher option seemed like a good option for installers and their families to help with the weekly shop or maybe buy a few treats. We hope this will be seen as a good option by installers, but we are also offering installers the option to donate the vouchers they qualify for to charity instead. We have a few installers who are members of the Installer Loyalty Club who already do this and like to see the value of their vouchers go to Cancer Research UK for children and young people charity and Bluebell Wood Children’s Hospice.”
Stelrad launched its installer Loyalty Club just over three years ago and it’s seen thousands of installers sign up and receive ‘thank you’ rewards from the Loyalty Club in return for the loyalty they have put into Stelrad radiators. Installers have used their loyalty points to get free Stelrad radiators, branded clothing and tools and a myriad of other rewards that have been introduced from time to time.
“We try to keep the club fresh and to introduce new things for installers to qualify for over the years it’s been up and running,” says Sarah Baker, “but this is the first time we’ve made supermarket vouchers available. We hope they will prove popular with our installers.”
To find out more about the Stelrad Loyalty Club and to sign up please click here.
