Roca brings together the future and the past to its stand at ISH

Roca brings together the future and the past to its stand at ISH

In the year of its centenary, Roca attended the ISH fair in Frankfurt with a new concept of stand, the Roca Mall – a modern shopping centre with over 1000 m2 that puts together the history, the present and the future of the brand through its different collections and products. Below, the company describes its latest developments.

Beyond and Carmen: Looking towards the coming years while praising 100 years of history
With the future in mind, Roca presents an exclusive vitreous china collection for those searching for the extra mile. Beyond is an urban proposal with sophisticated solutions for basins shaped by Roca’s new material, Fineceramic, and the latest technologies in the design of bathroom products.

On the other side, Carmen pays tribute to the past with the redesign of an iconic model from Roca’s centenary history. The classical Carmen washbasin is coming back with a vintage style to become a new complete bathroom collection with advanced features such as rimless toilets.

In-Wash and Inspira: A smart present dedicated to individualization and user experience
The Roca Mall also displays the most successful latest launches of the company. In-Wash, the Smart Toilet, featuring advanced technology with a universal design and a user friendly interface, is one such product. Inspira, the ceramic and furniture collection that provides inspiration for bathroom projects with its three design lines that allow individual configurations of the bathroom according to each user’s style, is another.

Armani/Roca: A room for exclusivity
Exclusivity also has its room at the Roca Mall with Baia, the new Armani/Roca collection presented in premiere at ISH 2017. With these new designs, Giorgio Armani once again shows his commitment to promoting comfort and wellbeing, expressing his vision of the bathroom environment through a combination of elements that allow maximum flexibility and adaptability.

The aesthetic intentionally references the past but the retro styling is brought up to date by being interpreted in a modern manner and the incorporation of avant-garde technology. The result is a new versatile bathroom collection, which manages to be both contemporary and timeless, in accordance with Giorgio Armani’s well-known design philosophy. 

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