Having recently celebrated its quarter-century, HiB is preparing for a new era with the unveiling of a new brand identity and strap line – making bathrooms beautiful.
The major rebrand follows an intensive research and development process under the remit of transforming the brand in line with the future vision of the business.
Robert Ginsberg, Managing Director at HiB, said: “Since its inception, the business has grown at unprecedented rate… However, we wanted to do even better and therefore as we approached our 25th anniversary, we thought it was an opportune time to assess where we were and look to the future.
“From speaking to brand specialists, customers and staff, the feedback was very positive; HiB products were highly regarded, the service was seen as great, people valued our innovation but we needed to evolve the communication of these values through branding.”
Steve Kaye, Marketing Director, comments: “We asked everyone for suggestions for our new strapline – our PR agency, branding agency, all HiB staff – the process was long but in the end the winning suggestion came from within.
“For us, ‘making bathrooms beautiful’ is everything that we’re about; making mirrors, lighting, cabinets and ventilation more than just an afterthought but as the all-important show piece of the bathroom.”