Grohe is delighted to announce that it will again be dominating Waterloo, London, with a high impact billboard campaign. The new Blue home will feature on 14 billboards in prime locations around Waterloo station from 14th March for two weeks.
The campaign is estimated to reach 9,100,000 people, and will be following on from previous similar successful advertising ventures from the company. The billboards will be showcasing the new stylish and eco-conscious Blue Home water system, which delivers filtered and chilled still, semi and sparkling water on demand while reducing consumer’s carbon footprints compared to bottled water.
Raj Mistry, UK Marketing Director, comments: “As a brand, we remain committed to promoting the importance of sustainable solutions in the home. The new Blue Home campaign is designed to raise awareness of how product choices can help to reduce your carbon footprint by removing the need to buy bottled water.”
For more information, visit: www.grohe.co.uk/en_gb/
