The Electric Heating Company (EHC) is targeting sustained growth after what it says is “a significant tech investment.” The Glasgow-based firm, a supplier of electric heating and hot water products, has ploughed six figures into a new website and wider business software upgrade.
The upgrade comes as part of the company’s 20th anniversary celebrations.
With the new website, the company says trade customers who register for a free trade account will be able to order products directly on the website with their trade discount pricing applied – meaning they can place orders when it Is convenient for them 24 hours a day, 7 days a week. This also links with the recently launched EHC loyalty scheme for trade customers.
The investment was supported by grant funding from Scottish Enterprise.
EHC Chief Executive David Barrett said: “Our investment in digital infrastructure is about more than technology, it’s about delivering the best possible experience for our customers. These upgrades form part of our wider strategy to scale operations, support trade partners and lead the market in sustainable heating innovation.”
Image: EHC Chief Executive David Barrett
