Stelrad Radiators has announced its first sale of the new Stelrad Series range. The company says the purchaser has reported that the selection was driven by a desire to be more eco-friendly and that he was happy to pay a little bit more for a product that will contribute towards lower CO₂ in the atmosphere.
Tata Steel is supplying UK made 90% Carbon Lite steel to Stelrad within the radiator market, so that Stelrad customers can choose a Stelrad Green Compact radiator range that contributes directly to a reduction in atmospheric CO₂.
The steel comes with a certificate from DNV – Det Norske Veritas to prove the steel has 90% lower embodied CO₂ emissions. The process for producing the steel is called Optemis® Carbon Lite.
Stelrad’s Head of Marketing is Chris Harvey: “Whilst largely symbolic, the first sale of any new product is encouraging, and we hope signals the start of an exciting new programme of sales as more and more people wake up to the opportunity to enjoy green steel radiators in their developments and buildings up and down the UK.
“This is an exciting step for us to take towards greener manufacturing and fits in perfectly with our Group’s sustainability policy. The new Stelrad Green Series comprises of 60 horizontal models from our Stelrad Green Compact range. The concept is already being well received by many of our customers who are keen to see more sustainable products being utilised in their homes and buildings. As well as the reduction in carbon emissions, no plastic is being used for the outer packaging either further increasing the sustainability claims of the product range – and of course, a radiator is 100% recyclable.”
