Spirotech has launched its new Better Heating hub, a dedicated website created to educate homeowners on the benefits of dirt separation and deaeration.
Research carried out by Spirotech found that over 80% of installers feel that homeowners don’t understand the concept of deaeration and nearly a third reported a lack of understanding amongst customers, when it comes to dirt separation too. Although nearly 60% of heating engineers now recommend a deaerator and dirt separator to domestic customers as standard, a lack of awareness of their benefits was one of the key reasons that homeowners chose not to go ahead with their installation.
Spirotech’s new Better Heating hub has been designed as a single information resource that installers can direct customers to for easy-to-understand explanations of why air and dirt is present in a heating system, signs of contamination and the negative impact this can have on system efficiency and reliability. The website includes a handy symptom checker, consumer-friendly video guides and information on how and why products such as the SpiroVent RV2 deaerator and SpiroTrap MB3 dirt separator should be installed.
Kevan Peaker, UK Business Unit Director at Spirotech, commented: “The results of our research confirmed what we have known for some time; heating engineers are taking every effort to encourage homeowners to protect their heating system, but lack of consumer understanding means many systems are left contaminated. With this in mind, we were keen to develop a resource that benefits professionals, when they are talking to customers as part of boiler services or new installs.
“Our new Better Heating hub is designed to not only capture the interest of homeowners who are searching online for an explanation for their noisy pipework and cold spots on their radiators, but is also a place that heating engineers can direct their customers to, if they are unsure about going ahead with system protection measures.
“As well as a series of easy-to-follow homeowner videos explaining deaeration, dirt separation and the products that can help with these issues, the installer section of the website also contains a helpful advice leaflet that can be downloaded and shared with customers, or printed copies can be requested too.”
