Plumb Centre, part of Wolseley Group, has announced the launch of a new membership scheme, PlumbPro. The company says the scheme, which is now available to new and existing customers, has been built and developed from customer and industry research to deliver benefits and perks specifically for installers within the plumbing and heating industry.
PlumbPro has been developed in-house by Emma Conroy, Strategy and Delivery Director for Wolseley Group, with a digital platform supported by Marketing Lounge Partnership, a specialist martech and loyalty service provider. The company says it has been developed using a digital-first focus, ensuring customer experience and accessibility to rewards and benefits are super easy and all manageable from a mobile device.
The scheme focuses on four areas:
Pro Cashback – Cashback of up to 3%
Pro Training – A new hub with information and the latest guidance focused on supporting customers through the renewables transition, along with member-only discounts on selected courses.
Pro Assist – Expert advice in real time via the Plumb Centre App live chat function, emergency tool loan service to keep businesses running, should they be a victim of tool theft and a free annual Class 4 MOT for the van.
Pro Perks – A free Greggs breakfast every month, free next-day delivery for emergency parts orders, as well as regular prize draws and monthly freebies.
Kieran Griffin, Divisional Managing Director for Plumb Centre, said: “Plumb Centre has a great reputation for our experience, personal service, product availability and more recently the launch of our fair prices initiative that has built further confidence with customers, we’ve listened to what installers really want from a membership initiative and believe we have delivered on just that. We’re excited to bring this scheme to market, and invite all installers to sign up to PlumbPro, and work with us to build their businesses together.”
Simon Jamieson, Managing Director of The Marketing Lounge Partnership said: “We’re really proud of PlumbPro and feel that this is a ground-breaking scheme in the sector. Many other installer programmes are dated and don’t offer the customer much value back.
“We’ve made the user experience really easy and simple to use. We know that plumbers and installers are busy and use their mobile to run their business, so it was essential we made the site mobile first with instant access to their reward balance and perks.”
More information can be found about PlumbPro at PlumbPro loyalty scheme by Plumb Centre | Wolseley
To be eligible members must have a Plumb centre trade account. More information can be found here Account Opening | Wolseley
Terms and conditions apply https://www.wolseley.co.uk/terms-and-conditions/
