Intergas Boilers is running its first ever nationwide advertising campaign on digital radio station Heart 80s. Using the slogan ‘We keep you warm’, it will target installers and consumers. The commercials will focus on the company’s engineering features – namely reliability, efficiency of operation and affordability. Intergas says the slogan ‘We keep you warm’ is more than a reiteration of these features, it’s an encapsulation of the company ethos of affordable heating that’s available to everyone.
The campaign will be supported by social media and runs concurrently with two national energy saving initiatives: Citizens Advice ‘Big Energy Saving Week’ and National Energy Action (NEA) ‘The Nation’s Biggest Housewarming’.
Speaking about the campaign, Terri Taylor, Marketing Executive at Intergas Boilers, said: “Our best advertisement is our growing band of loyal installers. They appreciate the design engineering that makes our boilers so simple, efficient and reliable and they tell their customers. But we need to reach more of them, while creating awareness of the brand with a broad spectrum of their prospective customers, which is why we’re using a combination of radio and social media.”