Calor launches new branding

Calor launches new branding

Calor has unveiled its new branding across the UK, along with a commitment to work more closely with rural heating installers.

Replacing the company’s current logo, which has been in place for more than 45 years, the new branding will soon become a familiar sight on gas tanks and cylinders in off-grid homes.

In conjunction with this, the company is reinforcing the vital role that its installer network has to play in delivering energy to rural homes, and has made it a priority to enhance the support and incentives it offers.

This means there are now a range of tools and services available to ensure it pays for businesses to work with Calor LPG. This includes a payment of up to £250 every time installers successfully recommend Calor LPG to their customers for home heating or cooking.

Local sales representatives are available to discuss business opportunities with installers and there is also a new installer information pack available that contains a variety of useful information about working with Calor.

To encourage homeowners to choose a local, independent heating engineer, Calor recently launched its ‘Find an installer’ tool on its website, where customers can search for LPG qualified installers in their area.

Matthew Hickin, Head of Sales & Marketing, said: “As we focus on meeting the future energy needs of customers, it seemed an appropriate time to refresh the brand and shake-up the perception of Calor in the off-grid market.

“With four million homeowners across the UK based off the natural gas grid, with little prospect of being connected, there is a huge potential for installers to open up a lucrative revenue stream by working with LPG and recommending systems. Here at Calor we recognise the important role that off-grid boiler installers play regarding customer fuel choice, and are making them a central part of our strategy moving forward.

“By choosing to work with Calor, installers not only benefit from the support and incentives available, but they have the strength of the brand name and what that means to homeowners, including an assurance of security and reliability.”

The company is already working closely with rural heating installers throughout the UK, and is keen for businesses to get in touch to discuss how they can work together.

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