Calor has launched a new advertising campaign, ‘Igniting your Day’, which hopes to generate valuable leads for rural heating installers across the UK.
The ‘Igniting your Day’ ad will showcase everyday scenes of rural homes and businesses waking up with Calor. It was filmed at a number of rural villages and towns in North Yorkshire and will promote the range of uses for Calor gas, including central heating, hot water, cooking, BBQs, and fueling vehicles such as forklift trucks.
Boiler installation and servicing leads generated by the campaign will be passed to Calor’s Installer Community via the ‘Find An Installer’ tool on Calor’s website.
The advert is currently broadcasting nationally via Sky AdSmart and Video On Demand, and is also available to view on Calor’s YouTube channel: https://youtu.be/KqemhYTSSVE.
Karl Bateman, Commercial Specifier Sales Manager at Calor, commented: “We have made a significant investment in the ‘Igniting your Day’ campaign in order to increase awareness and consideration of Calor amongst rural home owners.
“We know that installers play a vital role in switching customers to Calor – whether that be generating leads for us by recommending LPG to their customers, or by conducting boiler installations and maintenance.
“With this in mind, we wanted to maximise opportunities for installers to really make it pay to work with us, so this campaign is set to generate valuable leads for our Calor Installer Community.
“We also offer up to £250 for every successful customer referral from other fuels to Calor LPG. This includes a reward of £250 for new bulk tank customer or £100 for a new cylinder customer.”
