An installer from Willenhall in the West Midlands swapped showers for cauliflowers as he diversified his business into delivering fresh produce and groceries in order to stay afloat during the COVID-19 pandemic.
The business diversification has been such a big hit with both his existing customer base and local vulnerable people that Simon Newton, who owns ACS Plumbing & Heating and DJN Plumbing Supplies, has won the contract to supply a local children’s nursery, started a special trailer service, taken on three extra staff and has plans to expand his plumbing supplies shop to include food refrigeration units.
With lockdown preventing him and his team from being able to install heating and bathrooms, Simon, a long-standing Mira installer, took the decision to start selling a range of fruit, vegetables and groceries, recognising the need for this service, particularly for the elderly and vulnerable in his community who were shielding.
Now able to resume his installation business, he’s continuing the food delivery service, which includes daily Facebook live videos where Simon outlines the fresh produce available.
He commented: “My attitude was I couldn’t just sit still throughout COVID – I had to support the staff and the customers that I look after – even if that meant 4am starts to get to the wholesale market!”
“It’s incredible how popular it’s proved to be – as well as providing a new revenue stream it’s also become a pipeline of new customers for the plumbing business.”
Paul McGuire, Installer Communications at Mira Showers, added: “It’s fantastic to see the ingenuity in our industry, and more so when it’s someone you know personally – I used to work for Simon as a plumbing and heating engineer!
“Simon has shown real entrepreneurial spirit to diversify his business as he has, to maintain his revenue and to keep his staff in employment. In addition to that, Simon has provided a real lifeline to people in his local community and should be commended.”