In a digital-first world, customer experiences involving hands-on opportunities are always the most powerful. But due to the restrictions over the last 12 months, this has been quite tricky to achieve for power tool manufacturers. However, Bosch Professional has created an innovative proposition to get power tools in the hands of UK tradespeople.
Bosch Professional Power Tools and Accessories is bringing back the opportunity to get up close and personal with it products – and you don’t have to leave your sofa. Using the latest scanning technologies and innovative design platforms, it has built a fully immersive 3D world for its users to connect to Bosch Professional in a way never seen before.
You will have the opportunity to explore this online world and navigate between specific zones for Power Tools, Measuring Tools, and Accessories. In each zone it will be possible to interact with new and exciting products, learn more about their capabilities, and engage with a huge array of content designed to show the development process that goes into creating each tool to suit the needs of tradespeople and make them more efficient in their work.
The Power Tools zone showcases the BITURBO Brushless range and the dynamic ProCORE18V batteries that make this extreme performance possible. This zone also lets you pick out the perfect toolbox for key trades.
In the Measuring Tools area, Bosch Professional demonstrates how its precise and durable tools can work efficiently even in the toughest jobsite conditions. You can also discover the benefits that Green Laser Technology brings to jobsites with tools like the GCL 2-50 G Combi Laser, or if you fancy something a little bigger, check out the GRL 600 CHV Rotation Laser with its dual slope feature.
In the Accessories zone, you can maximise the potential of your tools with the new EXPERT range. Many of the EXPERT Accessories utilise Carbide Technology to offer proven performance advantages to ensure the most efficient working for demanding jobs.
“The Bosch Professional World has been developed as an interactive construction site. It allows tradespeople to learn more about the Bosch Professional brand, and the innovations and technologies built into our tools, designed to help make tradespeople more efficient in their day-to-day work. You can find out about our latest products, enter competitions, and see live events with well-known tradespeople,” says Kate Pritchard, User Marketing Manager, Bosch Professional
To check out Bosch Professional World for yourself, head to www.boschprofessionalworld.com
If you missed the launch event, you can watch the live stream on Facebook
