For the first time in its history, Stelrad has launched a Loyalty Club to say a big thank you to its loyal customer base.
“We’ve been contemplating what else we might be able to do to show our gratitude to installers and the result is the new Stelrad Loyalty Club,” says Head of Marketing Chris Harvey. “It’s a simple concept – installers buy our products, they register as members of the Stelrad Loyalty Club, they upload their invoices for the products they have bought and in return they get 10 points for every £100 they spend. They can redeem their points for rewards in the rewards catalogue – branded clothing and similar items – or they can save the points and exchange them for product if they prefer.”
Installers can join the Stelrad Loyalty Club at loyalty.stelrad.com/register or by calling 0844 543 6200 or they can contact their local Brand Specialist for more information. Once enrolled, installers will be sent regular emails with their points total and find out about new products and promotions before anyone else.
Points can be claimed for purchasing qualifying premium and designer radiators and workwear and the points gained can be doubled if they can demonstrate that they have left literature or tried to upsell to the end user – Stelrad would need photographic proof taken on a smart phone.
“We really hope installers will welcome this attempt to give something back to them,” said Chris Harvey. “The rewards include things like fleece jackets, T-shirts and trousers, even hand towels to take on jobs with you – all things that will be helpful in day-to-day jobs across the country. Take a closer look at the website and see for yourself… and sign up whilst you’re there!”
