Norton Clipper has launched a colour-coded campaign to ensure trade professionals are getting the most out of their diamond blades.
The new campaign aims to take the stress out of the selection process, serving as a reminder to tradespeople as to which coloured diamond blade is right for each job.
In addition, a dedicated webpage allows users to find the right diamond blade for the job.
Improving efficiency and ease of use, using the correct blade can guarantee users a smoother and faster cut, whilst extending product lifecycles to save money and time spent on replacements.
Adrian Hough, Country Manager at Saint-Gobain Abrasives, comments: “The Diamond Blade range encompasses a wide variety of products, each tailored to specific materials and applications which, through maximum performance, help our customers achieve the results and professional finish they desire.
“With the endless options of diamond blades available in the market, this can often lead to confusion during the selection process, with some trade professionals choosing to stick to one blade for all jobs and avoid the risk of choosing an ineffective blade. This could mean that in many cases, professionals are working harder and longer on cutting materials and spending more on replacement blades overall.
“This campaign is all about making the selection process as straightforward as possible.”