Nu-Heat is rebranding with what is described as a modern fresh look to match its forward-thinking attitudes and products. New logo, new colours, and a brand new website all herald the future for the company.
Founded in 1992, Nu-Heat was born out of a quest to find a better way to heat homes, and the discovery that underfloor heating (UFH) was the solution. It’s a belief that has not changed and a passion that has never gone away.
Over quarter of a century later and Nu-Heat continues to use its expertise to improve its products and service and to develop solutions that make UFH and renewables a possibility for more households, and make it even easier for installers to deliver a more advanced heating solution for their customers.
Nu-Heat’s Managing Director, David Roberts, explains the reason for this change: “Nu-Heat’s brand icon evolution from a flame to the leaf is timely and significant in this age of carbon neutrality and environmental awareness. Moving from a flame to the leaf is Nu-Heat’s declaration of intent: our purpose is to heat homes in the best possible way. The best possible way is to give maximum comfort with minimal harm to the environment through providing low temperature, low carbon heating solutions and through lobbying and influencing government to bring forward policy to accelerate the low carbon economy.
”However well a brand icon reflects our ethos and aims, brand is not just about pretty pictures, logos and colour schemes – those things are significant, but more important is what the brand means to Nu-Heat’s people, its widespread network of customers, registered installers and other trade partners.
“Our brand is our identity, our purpose, the difference we want to make in the world – for people and for the planet. Brand starts and ends with a belief and, as a company, Nu-Heat are united by one fundamental belief, and that is that there is a better way.
“One thing that we all have in common is that we believe that there is a better way to make homes feel incredible without costing the planet. That’s why our experts go further to ensure precise performance. That’s why we design and supply systems that work better. This is why we are here: our purpose is to heat homes in the best possible way, enabling our customers to feel the difference.”
David concludes: “Integrity – Diligence – Empowerment – Nurture. These words are our values, they describe us at Nu-Heat – who we are, and who we yearn to be. They describe what makes us tick, what drives our passion and what we value above all else. They come together to bring the design, innovation, expertise and service we offer to life.”
Discover the new look Nu-Heat at www.nu-heat.co.uk
