A number of changes and new features have been incorporated into Grant UK’s website – www.grantuk.com – including a series of stylistic and content updates, a more sophisticated ‘Find an Engineer’ search function, the launch of a brand new blog as well as other improvements designed to enhance user experiences and to increase the range of resources available to visitors.
Grant UK has recently introduced a series of updates to help present the site content more clearly while also increasing the level of tailored information available for each of the company’s different audiences. One area of change has involved design aspects – with more visible signposting to the ‘Homeowner’ and ‘Professional’ sections of the site as well as improved layouts to the drop-down menus in the headers. Product icons and other key brand elements have been incorporated to direct users more easily to the webpages they need, as well as enhancing the site’s aesthetics.
The structure of core webpages has been streamlined too. For example, the Homepages have been reordered to make quick-links to useful pages obvious and easy to find. Specific product range webpages have also been restructured with features and benefits concisely listed, relevant case studies easy to access and specification data available to view with minimal scrolling down the page. In addition, the product categorisation and listings have been updated to invite visitors to select their chosen range – Oil Boilers, Renewables, Hybrid Technologies or Heat Emitters – before being directed to the relevant selection of products available within each category, a change which is designed to succinctly display Grant UK’s large range of heating products.
Another feature which has been updated is the ‘Find an Engineer’ search function. Homeowners who are looking for an installer or service engineer can now refine their search more thoroughly to meet their specific requirements. Users are prompted to enter their location (either postcode or town) and then select their relevant technology (for example oil boilers or air source heat pumps). The ‘Find an Engineer’ search will then pull up the results of companies who fulfil the search criteria. A secondary level of search refining remains available enabling users to select the type of heating engineer they require, further increasing the relevancy and accuracy of the results produced.
A new Blog feature is also now live. Aimed at both Homeowner and Professional audiences, this new section of the site will make available a series of blog topics – from ‘how to guides’, ‘top tips’ and technically led content – aimed to inform and assist visitors. Each blog is clearly categorised so users can easily identify the topics which are most relevant and interesting to them and it is hoped that the individual blogs will help Grant UK increase the level of customer support it can deliver online.
“Our current website was first launched two years ago and the feedback we receive from customers is very positive,” writes Anna Wakefield, Head of Marketing and Data Protection at Grant UK. “However, we are always looking for ways to enhance our website to ensure that visitors can find the information they need and do so with ease. Some of the recent changes have been stylistic to help improve navigation around the site while other updates have served to improve specific functions and to increase the online resources Grant UK can share with customers via the website. In particular, we are incredibly excited to launch our new blog which will hopefully be an additional resource alongside existing useful tools, such as our flue configurator and product selector, designed to assist both professionals and their customers find the Grant heating solution best for them.”
For more details, visit www.grantuk.com
