Last November, Aqualisa launched a ‘trade-only’ range of showers – the AQ Collection. PHPI speaks with the company’s Colin Sinclair, Senior Channel Marketing Manager, to find out the reasons behind this move, and some of the benefits of the new range.
Why has the company launched a ‘trade-only’ range of showers?
Aqualisa’s product strategy has always been based on a clear understanding of customer needs, in particular the installer community that has always been integral to the success of our business. The new AQ mixer range has been developed specifically for the trade counter where we believe consistent, pricing and ex-stock availability are key drivers for installers. This is a very competitive product sector but the Aqualisa name has an undeniable reputation for quality and reliability and this range will stand out from the crowd in terms of value for money.
We recognise the benefit of developing products with strong installation benefits, so this collection not only has aesthetic value but also integral features that make it easy to locate and fit.
What are the main features of the new AQ Collection? Are there any features that make life easier for plumbers during installation?
Aqualisa has always been associated with performance quality and design innovation. That is again well demonstrated with the new AQ Collection. Safe temperature control and the 5-year parts and labour guarantee are also important features that apply to the whole AQ range.
The AQ range is solidly built with metal handles, the round and square bar valves come as single or dual outlet showers with separate flow and temperature controls. Dual outlet models have an integral diverter that switches from an adjustable handset to 200mm drencher head, suitable solely for high-pressure water systems. The square bar valve dual outlet has a unique telescopic shower column designed for a more flexible installation process.
The single lever valve is a solid one-piece brass body that is suitable for all UK water systems, with adjustable valve inlet pipe centres for easy fitting as either new or a replacement. The brass dual lever valve, again made for all plumbing systems, is supplied as an exposed or concealed fitting in one box meaning the installer has a choice depending on style preference and pipework. Adjustable fixing points for the shower rail make installation even easier.
What designs options are available? Are there both concealed and exposed options?
The new extended range based on the highly successful AQ series includes the popular 75 and 150 round bar valve models, a modern square bar valve, a compact single lever control valve and a stylish dual control valve, that can be fitted as either an exposed or concealed unit.
The modern AQ Collection, all in polished chrome, now offers more choice of looks and style to fulfil individual design preferences and also, of course, is still the same easy and flexible installation that it’s always been. The range selection covers all approved UK water systems.
As the modern consumer is looking for a custom design to match their personal preferences, so the AQ Collection provides a selection of valve styles and shower heads with the guarantee of quality and reliability as standard throughout the range.
Do any of the showers have added safety features?
The square bar valve is cool touch for added safety. The products also offer precise temperature control to protect vulnerable users such as children and the elderly from the risk of scalding. The maximum and minimum temperatures can be pre-set by the installer so families can be certain of safe showering.
Should plumbers look out for further enhancements to this range in the near future?
Aqualisa believes in continuous range improvement in terms of choice and product innovation. With this in mind, the AQ Collection will be further supported in 2020 with performance upgrades and added value features that appeal to both installers and homeowners.
We are always committed to developing products that meet market needs and dedicated to listening to installer feedback on our products and services. The re-launched Aqualisa Installer Club, now with well over 1000 members, has become the perfect sounding board for what installers really want.
