Wilsonart UK has combined two of its brands in the bathrooms category bringing its established Mermaid range of bathroom wall panels under the globally recognised Wetwall brand.
The company says it will introduce a comprehensive range of Wetwall products structured in a ‘good, better, best’ tiered proposition to cater for the distinct needs and preferences of its diverse customer base.
Contemporary collections
With four collections of bathroom wall panels comprising over 100 decors, the new Wetwall offering gives bathroom installers what the company believes is a design and finish to match any customer’s taste and budget. From modern marbles and textured stones to designer decors and trend-led colours, Wetwall panels enable installers to, “re-imagine how they can renovate, refresh or revamp their customers’ bathrooms.”
Every product across all four collections is completely grout-free. All Wetwall panels create a 100% waterproof system backed by a lifetime guarantee, once fitted in line with the relevant installation guidance and using Wilsonart Complete Adhesive and Sealant plus trims where required.
Wetwall’s brand new Alloy collection of square-edged bathroom wall panels offers, “maximum durability and fire protection in the form of an innovative alternative to glass panels.” The modern panels are available in a choice of contemporary decors and solid colours, in a matt or gloss finish.
Installers can also benefit from a range of coordinating splashbacks, vanity worktops and shelving. Wetwall’s new Alloy splashbacks are sized to fit the most popular sink sizes without any need for cutting, while every worktop is supplied with antibacterial surface protection as standard, designed to slow the growth of up to 99% of bacteria.
Wetwall’s Elite collection, previously listed under the Mermaid brand, expands on the capabilities of Alloy by simplifying installation for bathroom fitters with its ‘fast-fit’ tongue and groove joints, ‘100% waterproof core’ and sleek postformed edges.
Tile collection
Wetwall’s new Tile Collection completes the product proposition by offering what the company calls, “the balance of modernity and tradition that the tiled bathroom look brings, but with no need for grouting.”
The new Wilsonart Complete adhesive and sealant has been formulated to deliver a high-strength and professional quality bond and finish. The sealant is available in 13 specially formulated colours as well as a clear variant.
Bekki Griffiths, Senior Marketing Communications Manager at Wilsonart, said: “Our ambition is to grow the Wetwall brand to be the household name for bathroom panels, among both installers and homeowners. With the strength of backing from Wilsonart and a truly unique product proposition, we’re confident we can establish this position quickly.
“When compared to tiles, Wetwall panels are quicker, easier and cost less to install, taking around half a day to fit, in comparison to what is often a two-day tiling job. The up-front cost might seem comparable, but once you factor in the more labour-intensive process and additional materials required for tiles, Wetwall is the hands-down winner.”
