New data has revealed that less than 10% of UK consumers are ‘very confident’ about the benefits green heating and insulation products can deliver.
The polling conducted by the Trust Alliance Group revealed the perceived price of green heating and insulation products is the biggest barrier to confidence currently, followed by the need for warranties/guaranties and the qualifications of installers.
While confidence may be low, awareness of some products is relatively high. When asked about which products they were aware of, solar panels (85%) and home insultation (80%) products were the most common for respondents. However, two thirds (65%) and over a half (52%) of people were not aware of biomass boilers and ground source heat pumps, respectively.
Another area cited as a confidence driver is regulation, with over a third of consumers stating they would feel more confident should a governing body be introduced.
Simon Palmer, Group CEO of Trust Alliance Group, said: “Increasing the uptake of green heating and insulation products in homes across the UK is an imperative task if we are to reach the government’s ambitious net-zero targets. Our recent research demonstrates the importance of education, engagement and regulation in providing consumers with trust and confidence in this growing sector.”
