Vaillant and Glow-worm have announced that they are combing their loyalty programmes under the name myREWARDS.
Launching on 10th September, Vaillant and Glow-worm’s brand-new installer loyalty platform – myREWARDS – brings together the two brands and has been designed to give installers the option to access rewards whether they choose to install products from one or both brands.
The companies say the single platform means points and cash rewards build when products from either Vaillant or Glow-worm are registered – widening the scope for installers to benefit from a range of install types and customer budgets.
Cash rewards can be redeemed against e-vouchers, digital Mastercards, technology and tools, while points can be used against workwear and branded merchandise.
Installers can also progress through tiers to access additional business advantages, such as further extended warranties. A pathway shows progress towards unlocking the next level, with top tier installers able to benefit from access to sales leads.
According to the companies the new, dual-branded platform will also be the place to visit for ongoing business support, advice, and training options. The latest offers and promotions will be clear to view, and installers can choose whether they see what is available for just one brand or both, depending on their preference.
The platform also helps keep install records for both brands in one place and lets installers know what they have or haven’t completed, via push notifications.
To get started, installers will need to download the new myREWARDS app or, for desktop, head to myrewards.uk.com. The companies say that new installers to the brands will need to sign up, but existing Advance or Club Energy installers will be able to log in with their existing username.
After the platform’s launch, the old Vaillant Advance and Glow-worm Club Energy apps will no longer be in use, however, both Vaillant and Glow-worm installers will see that existing reward balances have migrated to the new platform.
To coincide with the launch of myREWARDS, September also sees the launch of a dual-branded incentive for installers – VIP Escapes.
Through the promotion up to 60 couple’s spaces will be available for a trip to Hong Kong.
Available to access from 15th September, installers have to opt in to the incentive and any points accrued through product registrations will count towards their target. Once the target is achieved, they will automatically receive a cash bonus of £400 and be entered into a league table with a chance to secure a pair of tickets for a luxury holiday experience to the Far East.
Steve Cipriano, Commercial Director at Vaillant, says: “The all-new myREWARDS loyalty platform offers a range of great benefits for installers of both Vaillant and Glow-worm solutions in one place. Bringing previously separate loyalty schemes together makes it simpler than ever for busy tradespeople to access the rewards their hard work deserves on both Vaillant and Glow-worm installations across a range of budgets and properties.
“Once they download the myREWARDS app, existing installers can continue building points on their previous totals. We are also delighted to launch our VIP Escapes promotion, which will see 60 couples qualify for a memorable trip to experience the sights and sounds of Hong Kong!”
The companies say that the existing Vaillant Advance and Glow-worm Club Energy loyalty schemes will not be accessible from midday on 5th September until the new scheme launches on 10th September.
For further information about myREWARDS and VIP Escapes, visit: myrewards.uk.com
Image: Vaillant/Glow-worm
