The Bathroom Showroom at City Plumbing has launched an exclusive entry-level brand, Vitellio, expanded its iflo collection with 1,000 new lines and introduced Hansgrohe to its offer.
To complement the expansion, The Bathroom Showroom has also launched a revamped Bathroom Collection brochure.
The company says the changes, representing the most significant transformation to The Bathroom Showroom since 2011, are a direct response to customer and colleague feedback. The new additions, it says, provide a wider selection for bathroom installers and their customers at various price points, plus further investments make it easier to design and shop the collection.
The new Vitellio brand has an entry-level price point with traditional designs to the latest trends including ceramics and baths, furniture, taps and accessories, enclosures and screens, and shower trays.
Building on its popular iflo range, The Bathroom Showroom has added 1,000 new products, including more affordable options, trend-led styles and improved colour options.
The Bathroom Showroom has also introduced Hansgrohe to its portfolio of brand partners, which include Ideal Standard, Roca and Multipanel.
Steve Smith, Managing Director of The Bathroom Showroom, which is part of Highbourne Group, said: “Ultimately, we’re here to help the trade. We want to reduce hassle, letting them focus on fitting and creating beautiful bathrooms. These significant changes to our bathroom offering strengthen our ability to do this and are all in response to our customer and employee feedback.
“With over 6,000 products in our brochure, the old style could be difficult to navigate, but the new design is easier to shop, supports the in-branch experience and is more inspirational – vital for when installers are helping their own customers design their new bathrooms.
“On top of the new brochure, the introduction of our entry-level range, Vitellio, the extension of our iflo brand, and the addition of even more products from our branded partners, both old and new, means our customers have access to everything they need for a whole range of
projects, from budget to luxury.”
Steve added: “The brochure and new product range are just the start. With over 290 showrooms across the UK, we’re investing heavily in updating our branches, and we have plans to enhance our bathroom offering even further with new colour finishes on taps and showers, additional furniture options and new bathroom accessories.”
