Saniflo is updating its brand identity to align with parent company SFA. With headquarters in Paris and a 60-year track record of success on the continent, SFA is now updating and unifying the branding of all subsidiaries around the world.
In the UK, the Saniflo name has been retained in the new identity in recognition of the many years of positive association with plumbers, installers and the wider industry.
As well as refining the font and tweaking the colour of the Saniflo name itself, two teardrop shapes have been added to reflect the movement of water and the SFA Group branding has been added to the overall logo.
