Reliance Worldwide Corporation (RWC) has officially launched new and improved packaging across its JG Speedfit and John Guest range. When embarking on the packaging rebrand, the company had two objectives: being more environmentally friendly and making product identification easier.
RWC’s packaging has been reassessed, making the product bags fully recyclable with a minimum of 30% post-consumer or post recyclate. The packaging features eco-friendly labelling in the form of resin identification codes (RICs) predominantly using low density polyethylene with RIC Symbol 4 to assist recycling plants to identify the packaging during the sorting process. The use of virgin plastic was eliminated internally and, in 2022, 28 tonnes of packaging waste was converted into new packaging.
The new packaging for the push-fit technology range has been designed to give customers a clearer, holistic view of the brand. Changes to the design include bold brand colours, a viewing window for easy product identification, a clearer product description and guarantee statement, as well as a yellow roundel indicating the product size. The dimensions of the bags remain unchanged.
“As a business we believe that our rebranded packaging will have a positive impact for our customers and on the environment as we progress to using more eco-friendly materials. By living our shared values, we have simplified our packaging design, making it more versatile for our customers. The success of our rebranded packaging launch will see the businesses’ carbon footprint significantly reduced, highlighting our commitment to people and our planet. I believe that together we are a force for innovation, doing what we believe will strengthen our integrity to enable the business to deliver on our promises,” said John Kerr, Marketing and Commercial Excellence Director, EMEA.
