Online advice for the trade

Online advice for the trade

Said to be the first book written specifically for the building and construction industry, ‘Trade Up Your Online Marketing’ reveals the latest internet marketing tools and techniques needed in 2017 to help companies get found, build trust and win more clients online. Written by Andrew Ludlam, MD of Choice Digital, the book is now available for purchase in the Amazon Kindle Store.

With hundreds of new buildings and home improvement companies launching websites each week, and thousands more fighting it out on social media and consumer websites such as Checkatrade and MyBuilder for leads, the ability to get found online by the right customer, at the right time, is more important than ever before.

From builders to electricians, bathroom installers to plumbers, roofers to landscape gardeners, ‘Trade Up Your Online Marketing’ explains the latest internet marketing tools and techniques needed in 2017 to improve their websites rankings on Google and other search engines.

The book also gives every reader the opportunity to claim a free website audit to see how well their company website is currently optimised for the search engines, and the first step towards helping them gain more business from their website.

The author, Andrew Ludlam, is the founder of Choice Digital, a specialist digital marketing company. As a highly-respected business growth expert and author, for over 10 years Andrew has been helping companies win high-value clients online and gain a competitive edge in their market.

“Many of our clients work in the building and construction trade, from small firms to national names. And whilst they all know how important it is to make sure their website comes out top on Google, they also realise that trying to make effective use of search engine optimisation and internet marketing can be difficult and confusing” says Andrew.

“With the continued surge in the use of social media, new websites appearing every day and Google reportedly changing its search rules around 500 to 600 times each year, being found on the web has never been tougher. Therefore, I wanted to write an internet marketing book specifically to help tradespeople succeed online.”

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