OFTEC has announced the promotion of Malcolm Farrow to Director of Marketing and External Affairs. The move, it says, is part of the organisation’s long-term commitment to driving the off-grid sector’s transition to renewable liquid fuels in support of the UK’s decarbonisation strategy.
In his expanded role, Malcolm will oversee OFTEC’s public affairs and political engagement activity across the UK, working with OFTEC’s Ireland team across the Republic of Ireland and Northern Ireland.
The organisation says that Malcolm’s focus will be continuing to work with the government on implementing practical and affordable low carbon solutions for off-grid homes and businesses through a technology neutral approach, which recognises both the role of heat pumps and renewable liquid fuels.
Malcolm Farrow has been a central figure at OFTEC for fourteen years, most recently as Head of Public Affairs. Prior to joining OFTEC, Malcolm built a career in corporate communications and external relations in the conservation and public sectors.
Following the announcement, Malcolm commented: “I’m pleased to take on this expanded role in OFTEC’s leadership team at a critical time for the sector. Whilst we have seen positive progress in the government’s recognition of the unique challenges facing the off-grid sector, we must not rest on our laurels. I’ll be working closely with my OFTEC colleagues, our members and industry partners to continue to make the case to secure a truly technology neutral approach.
“More than ever, off-grid consumers need affordable and hassle free low carbon solutions in the current cost of living crisis. The government also needs to balance its own budget as it tries to keep public spending under control.
“That’s why renewable liquid fuels are so vital. They offer an instant carbon reduction with minimal upfront cost for consumers. In my new expanded role, I will continue to work proactively with all parties to secure the long term support needed to make this transition a reality for off-grid communities.”
Commenting on Malcolm’s new role, OFTEC CEO Paul Rose said: “Malcolm’s extensive experience and trusted relationships he has built up in the industry are invaluable as OFTEC continues to push forward with the evidence-based case for renewable liquid fuels as the most cost effective solution for decarbonising off grid heating. By further strengthening our external affairs focus, we are ensuring that high standards remain at the centre of our work and that the needs of installers and homeowners are heard clearly by government.
“It’s an exciting time as we look ahead, and OFTEC will continue to work closely with partners across the industry to support a positive low carbon solution for rural homes. We all need to make changes to how we heat our homes, and there’s no doubt the government faces a lot of challenges, but OFTEC is committed to providing practical support and solutions to navigate this transition.”
Image: Paul Rose, OFTEC CEO (left), with Malcolm Farrow, Director of Marketing and External Affairs (right)
