The Independent Builders Merchant Group (IBMG) has launched a merchant-wide Plumbers TradeSaver campaign. Launched in February and running until the end of April, the first iteration of the campaign offers discounts from 5% to 15% on a range of plumbing products.
The Plumbers TradeSaver campaign spans several of IBMG’s plumbing merchant brands. Available at heating and plumbing branches of Total Plumbing Supplies; Kent Blaxill; Grant & Stone; RGB; D W Burns; and Dougfields, products include combi boilers, air source heat pumps, sanitaryware, radiators and various plumbing accessories.
Ian Kenny, IBMG’s marketing and ESG director, said: “While each plumbers merchant remains proudly independent, the benefit of being part of the wider Group – with a combined strength of six plumbing merchant brands across a 47-strong branch network – has facilitated the execution of the TradeSaver Plumbers campaign.
“Our own customer research helped identify some of the product categories to include, and since launch we have witnessed exceptional demand for the featured products. We are delighted to be supporting our loyal customer base with exceptional value as well as impressive guarantees on a variety of products during these challenging months.”
The new Plumbers TradeSaver campaign comes on the back of IBMG’s first foray into private label products with the launch of its ProRange label earlier this year.
