Ideal Heating is launching a new campaign to reward and support its UK installer network with its largest ever UK-wide tour and a series of exclusive social events.
The Behind Every Boiler campaign begins in January and will run throughout 2023. It kicks off with the UK installer tour, including a dedicated roadshow, which will visit trade merchants’ branches to showcase Ideal Heating’s range of products and other installer benefits including Connect loyalty scheme.
The tour will bring products such as the new Logic2 MAX range directly to installers, with the company expecting to reach over 18,000 installers across the UK. Guest installers will meet their local Ideal Sales Manager, receive exclusive offers including merchandise, as well as many other great giveaways, as part of trade counter events over the first half of the year.
Several invite-only secret social events will be held throughout the year, available to those installers who have received a golden ticket from their area sales manager. The events will take place at mystery locations throughout the year with entertainment, food and drinks.
Exclusive ‘Behind the Scenes’ events will also be held at the Ideal Heating National Training and Technology Centre at Bridgehead in Hull. Installers will also get the opportunity to join a factory tour at the National Avenue site, with an up close and personal unique look at production, testing and packaging.
Behind Every Boiler will sit alongside Ideal Heating’s established Premier Club scheme that rewards its most loyal installers with an exclusive get-away. Previous trips have been well received with destinations in Miami and Las Vegas. The next trip in 2024 will see those who qualify heading off to Dubai.
Luke Pykett, head of brand marketing at Ideal Heating, said: “We manufacture market leading heating solutions, but we’re reliant on our valued installer base to be successful as a business. Our Behind Every Boiler campaign is a chance for us to reward and support more of our installers than ever before with some unique and exclusive experiences.
“It’s a fantastic opportunity for us to give back to the people who are at the heart of all we do and bring together installers from across the country to learn from and build relationships with each other.”
