Ideal Heating has announced that it is accelerating its diversification into the heat pumps market. 

The company says it is working with the Government, industry bodies, installers and customers to support the drive to net zero and playing a leading role in the transition to heat pumps as a low-carbon alternative to gas boilers.  

In 2025, Ideal is ramping up its focus on heat pumps, including the launch of a new proposition setting the standard for heat pump adoption in the UK.   

The company says ‘setting a new standard for heat pumps’ is based on its heat pump product warranty, coupled with a service offering that stretches from pre to post installation and support.  

It says that ‘Setting a new standard for heat pumps’ will showcase Ideal’s:
– Transparent, full parts and labour warranty – with no hidden surprises.
– Free in-person support from its expert heat pump team for installers fitting their first heat pump.
– Dedicated heat pump support service and interactive live technical help.
– Over 90% first-time fix success rate.
– UK-wide team of heat pump engineers, equipped with spare parts.
– Heat pumps designed and built specifically for the UK. 

Ideal says it is also investing in large-scale heat pump production, will open an industry-leading research and development facility for heat pumps and other renewable heating solutions this year, and is training thousands of installers to become low-carbon heating engineers. 

Mark Derbyshire, Ideal Heating’s Managing Director (Domestic), said: “As the market leader in our industry, we recognise the crucial role we play in the decarbonisation of heating, which is essential to the UK’s drive to net zero. 

“It means we have to look beyond the product and how we support our customers at every touchpoint in the journey. 

“It’s why we’re making significant investments right across our business as we transition from manufacturing and supplying gas boilers to low-carbon heating solutions. 

“Heat pump installation rates are growing rapidly and we’re committed to leading the way in this field, while setting a new standard for the wraparound package of product, warranty, service and support for heat pumps in the UK. 

“We want customers to know that, when they choose Ideal, they’re not just buying a product – they’re entering into a partnership with a trusted brand in the heating space. 

“Whether you’re an installer, a new-build housing developer or a social housing provider, our message is simple: ‘we’re with you every step of the way’.” 

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Andrew Folan, Managing Director of Heat Pump Installers UK, said: “We’ve been impressed with how easy Ideal’s heat pumps are to install and set up.  

“The heat pump controls are easy for the customer to use. Nothing is overly complicated and the efficiency you get from the product is great.”

Ideal has been awarded Government funding to support an investment totalling just over £12m to establish large-scale heat pump production in the UK, while also investing £19m in a UK Technology Centre, largely focused on research and development of heat pumps, which is due to open this year at the company’s headquarters site in Hull.