Ideal Heating has announced the launch of a new service enhancement, ‘MAX Priority’, exclusively for its MAX boiler range.
From 2 June 2025, all registered and in-warranty MAX boilers will benefit from the MAX Priority service enhancement which includes priority call answering and next working day call-outs. The company says the new service is designed to minimise downtime and enhance the customer experience.
Chris Jessop, Customer Service Director at Ideal Heating, said: “We know the heating industry runs on trust – between installers, manufacturers, and homeowners. This is about rewarding loyalty and making life easier for everyone. We know how important it is to get fast, reliable support – especially when things go wrong. We already offer outstanding warranties, and with MAX Priority, we’re giving our customers an even quicker route to help and offering installers an extra level of reassurance when they recommend or fit one of our MAX boilers. It’s part of our That’s ideal recommitment to continue delivering service that stands out — not just now, but in years to come.”
How it works:
– Priority calls: Where call data can be identified as a property with a registered and under-warranty MAX boiler, incoming calls will be placed into a priority queue.
– Next day call-out: Applies to calls made before 10am on the prior working day. Subject to engineer resource not exceeding planned capacity. If capacity is reached, the next earliest appointment will be offered. Weekend appointments are typically reduced and may result in a Monday service slot.
