Grant Westfield, the company behind wall panel brands Multipanel and Naturepanel, has officially launched its new Installer Elite loyalty programme, designed specifically for bathroom installers, plumbers, and trade professionals across the UK.
The company says Installer Elite is a purpose-built rewards platform that recognises and incentivises installers for choosing Grant Westfield products.
The programme allows registered installers to earn points every time they purchase Multipanel or Naturepanel products, with those points redeemable for a wide range of rewards.
Elliott Fairlie, Product and Marketing Director at Grant Westfield commented: “We know that installers play a critical role in product selection on-site. Installer Elite is our way of recognising their loyalty, making it easier to benefit from the work they’re already doing, and offering them something extra for choosing our brands. It’s about building a stronger relationship and giving something back.”
Camille Broatch, Loyalty & CRM Executive at Grant Westfield, added: “As a company we value and recognise loyalty from installers and we wanted to reward and build on the strength of our installer community by rewarding them for trusting in us and our products.”
Installers can sign up through the official Grant Westfield website by providing basic business and contact details, along with some insights into their installation work. Once registered, they’ll be prompted to download the Installer Elite app, which allows them to track their points, access their personalised rewards dashboard, and redeem rewards directly through their mobile device.
Installer Elite is available for all purchases made from October 27, 2025.
