City Plumbing is reminding customers to convert rewards points for Christmas gifts ahead of one of the busiest shopping periods of the year.
In 2023, the company’s data indicates hundreds of customers cashed in their points in the week leading up to Christmas, with the average spend worth £154.11. Compared to the summer months, which sees 69% of points used to buy e-gifts like shopping vouchers, 79% of points in the winter are redeemed for gift cards and shopping vouchers.
Katherine Ramsden, Head of Marketing at City Plumbing, said: “Our customers work so hard all year round, and winter is an especially busy time for many of them. Our rewards programme helps to thank and celebrate their hard work, and some customers over the year will earn points worth thousands or even tens of thousands of pounds. It’s great that so many of them use the points ahead of Christmas to put towards gifts for their loved ones – and maybe even themselves!”
Last month, City Plumbing unveiled a new addition to its My City Plumbing Rewards programme, offering members the opportunity to redeem points on exclusive, personalised experiences arranged by a dedicated travel and hospitality expert. To mark the launch, City Plumbing is giving away a four-night trip to New York to one lucky member.
